Hive Marketing Assistants
Your weekly campaigns, drafted and ready for your review.
Every week, teams rebuild the same campaigns, show after show. When the calendar fills up, sends slip. But imagine if all the campaigns were pre-built for your approval, for every show, every day.
Hive Marketing Assistants take that weekly build off your plate. Each Assistant drafts campaigns in the background using your past sends, upcoming events and brand preferences. It pulls in the dates, ticket status, artists and links you'd otherwise gather by hand, then brings them to you ready to review, edit and approve.
Hive Marketing Assistants take that weekly build off your plate. Each Assistant drafts campaigns in the background using your past sends, upcoming events and brand preferences. It pulls in the dates, ticket status, artists and links you'd otherwise gather by hand, then brings them to you ready to review, edit and approve.
How it works
Hive drafts in the background.
Your Assistant prepares campaigns on your cadence, using your events and past sends.
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You review and approve.
Check each draft, tweak anything you want, or ask for a re-draft with your feedback. Then approve to send.
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It gets better. Your edits and feedback shape the next draft.
Hive Marketing Assistants: powering drafts you can trust
Five Assistants, already shipping in real accounts. Each drafts an email or SMS for the campaign type below.
Richer fan data
Signups land in your fan records, building a clean history of every ticket purchase, message opened, and drop signed up for.
Built for on-sale day volume
Send on the messaging stack behind 400M+ emails and texts a year, reaching millions of fans with deliverability you can count on.
One-tap signup for loyal fans
When a fan from Hive's network of 260M+ lands on your drop page, their info is already filled in. They sign up in a single tap and never miss an on-sale moment.
Grow your list, keep it clean
No limits on fan reach. Plus built-in bot protection keeps spam signups out, so every entry on your list is a real fan.
Drops where you expect it
Build, launch, and automate every drop from one dedicated workflow in Hive. Campaigns go live in minutes.
All your marketing in one place
Use the same email, text, and automation engine your team runs on every day. No new tool, no separate workflow.
Just Announced Assistant
The new-show announcement the day it hits your calendar, before tickets go on sale.
Newsletter Assistant
Your recurring send, built from upcoming shows and your past newsletter tone. Your highest-volume pick.
Onsale Assistant
The announcement the moment tickets go live, timed to your on-sale and built from your pricing and presale details.
Countdown Assistant
Scheduled reminders (1 month, 2 weeks, 2 days out) on the touchpoints you choose.
Post Show Assistant
A thank-you and next-show nudge, right after the last set ends.
More Assistants, coming soon
Click New Assistant in Hive to set one up, or ask your Hive team for help.
Why event teams choose Hive Marketing Assistants
Drafts, not a blank page.
Full campaigns arrive ahead of your usual send time.
Built around your shows.
Dates, ticket status, artists, and links pull straight from Hive, not a generic template.
Stays on-brand, and gets sharper.
Each draft mirrors your past sends and learns from every edit.
You stay in control.
Every draft lands in your Assistant Inbox to approve, edit, re-draft or decline. Nothing sends without your OK.
Keeps up with a full calendar.
Run more campaigns without more manual work.
Why Hive?
Hive is the only platform tied directly into your event data, your audience, and your own marketing history. Hive powers 1,600+ event marketing teams and over a decade of email, SMS, and Meta ad campaigns, with 5 billion+ messages sent. We’ve helped customers generate more than $1B in ticket sales. Paired with a proven event marketing playbook, every draft arrives on-brand and grounded in what actually works for live events.
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